The Playbook
The Healthcare SaaS Marketing Playbook
Selling software into healthcare is its own sport. Long sales cycles, a buying committee that includes clinical, IT, security, and finance, and a compliance bar that kills most campaigns before they ship. This is the operator's guide to marketing that actually moves health-tech pipeline. 25 chapters. 210 pages. Every framework I use.
Why this exists
Generic SaaS marketing advice breaks the moment it hits healthcare
You read the demand-gen blogs, you copy the growth playbooks, and none of it survives contact with a health system procurement process. The buyer is not one person, it is a committee. The cycle is not weeks, it is quarters. And one careless claim in a campaign can put legal, security, or compliance on your back before a single demo gets booked.
This playbook is the version I wish I had when I started marketing software into healthcare. It treats the constraints as the strategy, not the obstacle. Positioning, messaging, demand generation, SEO, paid, partnerships, analyst relations, and measurement, all rebuilt for the way health-tech actually buys.
25
Chapters
210
Pages
90
Day Launch Plan
$67
One Time
What's inside
25 chapters, illustrated, end to end
From the first principles of the healthcare buyer all the way to a 90-day launch plan you can run starting Monday. Framework diagrams throughout, so you see the system, not just the prose.
Who it's for
Built for the people who own the number
Who wrote it
A technologist who learned marketing by running it
William Hunt is a computer scientist first. A BS in Computer Science, an MBA from the Johns Hopkins Carey Business School, and more than 15 years building web and software systems before he ever ran a marketing team. That path went through the Department of Defense, the Pentagon, and the White House transparency boards behind Recovery.gov and USASpending.gov, then through web analytics at scale across dozens of revenue-generating sites.
Today he runs marketing at a health-tech company, which means every framework in this book has been pressure-tested against real pipeline, real compliance review, and a real budget. This is not theory borrowed from a B2C growth blog. It is the engineer's approach to marketing measurement applied to the hardest software category there is.
CS + MBA
Engineering brain, Hopkins strategy
15+ yrs
Web and software engineering
Health tech
Marketing run in the trenches
Questions before you buy
Who is this playbook for?
Marketing leaders, founders, and operators at healthcare SaaS and health-tech companies selling software into clinics, hospitals, and health systems.
What's actually inside?
25 chapters, 210 pages, illustrated framework diagrams. Positioning, HIPAA-aware campaigns, the buying committee, SEO and AI-search visibility, paid media for long sales cycles, and a 90-day plan.
I'm not technical, will this still help me?
Yes. It's written so a non-engineer can run it, by a computer scientist who runs marketing in health tech, so the technical parts are translated, not assumed.
How is it delivered?
Instant PDF download via Gumroad after purchase.
Why $67?
It's priced to be a no-brainer for one person's afternoon, against frameworks that took 15+ years and a Hopkins MBA to build.
Get the whole system for $67
A full-day consulting session on this would cost thousands. The playbook is $67, one time, instant PDF download. If it does not give you something you can use this quarter, Gumroad's refund window has you covered. The risk is reading generic advice for another year and wondering why the pipeline never moves.