Service
Marketing Analytics & Custom Solutions
Your company is drowning in data but starving for insights. You need a computer scientist who builds solutions, not a consultant who builds slide decks.
The Problem
Healthcare SaaS companies drown in data but starve for insights. GA4 is misconfigured, CRM data is disconnected from marketing, and expensive vendor platforms go underutilized. Leadership makes decisions on gut feeling because nobody has built a system that connects marketing spend to revenue. You are paying for tools that generate dashboards nobody reads, while the questions that actually matter (which channels drive closed deals, where the budget is being wasted, what content converts) go unanswered.
The Solution
My computer science background means I build solutions, not just reports. Custom dashboards, GA4 optimization, CRM integration, attribution modeling, and automation scripts that replace six-figure vendor platforms. I have saved companies over $100,000 by replacing bloated analytics tools with purpose-built solutions that actually answer the questions leadership cares about.
Investment
Projects range from $5,000 to $25,000 depending on scope. A focused GA4 audit sits at the lower end. A full analytics rebuild with CRM integration, custom dashboards, and attribution modeling sits at the upper end. Most clients recover the investment within the first quarter through eliminated waste and better budget allocation.
Every engagement starts with a free discovery call. No commitment, no pitch deck, just a real conversation about whether this is the right fit.
Frequently Asked Questions
Can you really replace expensive analytics platforms?
Yes. I have done it before. At InvestorPlace Media, I replaced a six-figure vendor platform with custom Google Scripts and saved the company over $100,000. Most analytics vendors sell you a UI on top of data you already own. With a computer science background and 15+ years of engineering experience, I build purpose-built solutions that do exactly what you need without the recurring licensing fees.
How long does a typical analytics project take?
A GA4 audit and configuration takes 2 to 4 weeks. A full analytics buildout with custom dashboards, CRM integration, and attribution modeling typically runs 6 to 12 weeks depending on complexity. I scope every project clearly upfront so you know exactly what you are getting and when.
Do you work with specific CRM or analytics tools?
I have deep experience with Google Analytics (Universal and GA4), Adobe SiteCatalyst, Salesforce, HubSpot, Tableau, DOMO, Qlikview, and Crystal Reports. The tools matter less than understanding the data model underneath. If your stack is unusual, I can adapt. That is the advantage of hiring someone who writes code, not someone who just clicks through vendor UIs.
What ROI can I expect from analytics optimization?
At InvestorPlace, analytics-driven SEO changes boosted organic traffic 35% and I earned Employee of the Quarter for the impact. At AARP, custom API development unlocked insights that were previously invisible. The specific ROI depends on your situation, but most companies find that simply connecting marketing spend to revenue data reveals six figures in wasted budget within the first month.