Service
Fractional CMO for Startups & SaaS
Your company needs a marketing leader who understands SaaS metrics, data-driven strategy, and how to build growth engines that actually work. You don't need to pay $200K+ for one full-time.
The Problem
Companies under $50M in revenue face a brutal choice: hire a junior marketer who lacks strategy (and watch months of budget burn with no results), hire an expensive agency that doesn't understand your product, or try to do it all yourself while running the company. None of these work. What you actually need is a senior marketing leader who has done this before, someone who can build the strategy, hire the right people, manage the vendors, and own the numbers.
The Solution
I embed as your part-time CMO. Same strategic leadership, same accountability, same results. The difference: I bring 21+ years of experience across government, enterprise, and SaaS, plus a computer science degree that means every strategy is backed by data, not guesswork.
Investment
Typical engagements range from $5,000 to $15,000/month depending on scope and hours. Compare that to a full-time CMO at $200K+ salary plus benefits, equity, and overhead.
Every engagement starts with a free discovery call. No commitment, no pitch deck, just a real conversation about whether this is the right fit.
Frequently Asked Questions
What does a Fractional CMO do?
A Fractional CMO provides the same strategic leadership as a full-time CMO (marketing strategy, team management, budget allocation, KPI tracking, board reporting) but on a part-time basis. For companies that need senior marketing leadership but cannot justify a $200K+ full-time hire, this is the most cost-effective path to professional marketing management.
How is this different from hiring a marketing agency?
An agency executes tactics. A Fractional CMO owns the strategy and manages vendors (including agencies). I sit in your leadership meetings, manage your marketing team, set KPIs, and take ownership of results. I am your marketing leader, not an outside vendor.
What is the typical engagement length?
Most engagements run 6 to 12 months minimum. B2B and SaaS companies have long sales cycles, so meaningful marketing results take time to materialize. I recommend committing to at least 6 months to see the full impact of strategic changes.
How many hours per week is included?
Typical engagements are 15 to 25 hours per week, depending on scope. This includes strategy sessions, team management, vendor oversight, reporting, and hands-on execution where needed. The exact allocation is customized to your needs.