Keona Health | 2018-Present
Building a 10:1 ROI Marketing Engine from Scratch
Transformed marketing from zero infrastructure to a full-funnel growth engine delivering 10:1 ROI, 93% lead generation improvement, and consistent pipeline growth for healthcare AI products.
10:1
Marketing ROI
93%
Lead Gen Improvement
7+
Years as Director
Healthcare AI
Vertical
Challenge
Keona Health, a healthcare AI and patient engagement SaaS company, had no marketing infrastructure, no established brand presence, and no systematic approach to lead generation. The company needed a marketing leader who could build everything from strategy to execution.
Solution
William joined as Director of Marketing and built the entire marketing function from the ground up: brand positioning, website, content strategy, SEO, paid acquisition, marketing automation, and analytics. His computer science background enabled him to build custom tools, integrate systems, and make data-driven decisions that pure marketers couldn’t.
Results
Delivered 10:1 marketing ROI consistently. Improved lead generation 93%. Built a full-funnel marketing engine that generates consistent pipeline for the sales team. Established Keona Health’s brand presence in the competitive healthcare AI market. Seven years and counting of sustained growth.