InvestorPlace Media | 2012-2015
Replacing $100K in Enterprise Tools with Custom Scripts
How custom Google Scripts automation replaced expensive vendor platforms, saved $100K annually, and grew organic traffic 35% across 27 financial media websites.
$100K+
Annual Cost Saved
35%
Organic Traffic Growth
27
Websites Managed
$5M+
Revenue Influenced
Challenge
InvestorPlace Media operated 27 financial news and investment research websites generating over $5M in annual revenue. The marketing team was paying for expensive enterprise analytics and automation platforms that were underutilized and poorly integrated. Data lived in silos, reporting was manual, and the team lacked visibility into what was actually driving conversions.
Solution
William built custom Google Scripts that automated reporting, replaced three separate vendor platforms, and created a unified analytics dashboard. He implemented a technical SEO strategy across all 27 properties, optimizing site architecture, page speed, and content structure using his computer science background to write custom crawlers and automated audit tools.
Results
Named Employee of the Quarter within three months. The custom automation suite saved over $100K annually in vendor costs. Organic traffic grew 35% across the portfolio. The unified dashboard gave leadership real-time visibility into revenue attribution for the first time.