AARP | 2015-2016
Enterprise Digital Analytics for 38 Million Members
Built API integrations and led A/B testing programs that drove $5M/month in digital revenue across AARP's member-facing web and mobile properties.
$5M/mo
Monthly Revenue
38M
Members Served
50+
A/B Tests Run
Custom
APIs Developed
Challenge
AARP’s digital properties served 38 million members but lacked sophisticated analytics and testing infrastructure. The team needed deeper insights into member behavior across web and mobile to optimize engagement and revenue.
Solution
William developed custom API integrations connecting disparate data sources, implemented a structured A/B testing program, and built analytics frameworks that connected member engagement to revenue outcomes. His technical background allowed him to build solutions that pure marketing analysts couldn’t.
Results
A/B testing program contributed to $5M/month in additional digital revenue. Custom APIs provided real-time member engagement data across platforms. The analytics framework became the foundation for data-driven decision making across AARP’s digital team.